The reason our pasta is so good is that, since 1950, we’ve been continuing the tradition of making semolina and pasta with the same care and passion as Giovanni PANZANI, the Italian-born pasta lover
, whose love of cooking has introduced a love of pasta to millions of people around the world.
Giovanni Panzani was born in Italy in 1911. In 1925, he decided to take French nationality 
and call himself Jean Panzani. His adventure began in Parthenay, in his parents-in-law’s barn, where he made fresh, home-made pasta, which he delivered by bicycle.
After the war, he built his first fresh pasta factory in Parthenay. The return to the free market and the end of ration cards in 1949 gave Jean Panzani new ambitions…
The Danone Group acquired Panzani in 1973. The famous slogan “Des pâtes oui, mais des Panzani !” was coined, and made an impact on an entire generation. With the likeable character of Don Patillo, Panzani transformed pasta into a food to be enjoyed with pleasure and relish! For the next 25 years, this character would feature in Panzani’s advertising campaigns.
Panzani kept pace with changing lifestyles, creating culinary staples with Tomacouli, the first Spagheto sauce in 1989, and Quick Cooking pasta in 1996. In 1997, Panzani joined the Paribas Affaires Industrielles portfolio. The company became France and Europe’s market leader in pasta and sauces.
In 2015, thanks to Panzani’s advertising campaigns focusing on the pleasures of pasta, the company became France’s second favourite pasta brand, beating its all-time record for market share. Panzani was revolutionising the pasta market with its Quality Fresh Pasta range, dried pasta with the great taste of fresh pasta and a firm, melt-in-the-mouth texture. The launch of the Panzani Créations range revitalised the market for culinary staples, which is still relatively undeveloped in the premium market.
To celebrate its 70th anniversary in 2020, Panzani decided to reinforce its brand positioning by reviving its historic slogan “Pasta, yes, but Panzani”. As leader in the pasta market (37% market share by volume), Panzani has a duty to offer its consumers the very best in French wheat.
In 2023, the brand was modernised with a new look 
and new packs.
